Google Officially Showing Multiple Results for Single Domain
It’s official, Google is now allowing certain company websites to dominate the first 8 results for certain products or searches.
For a quick example go to Google and search either Apple iPod or Hewlett Packard Printers. Notice the majority of the results all take you to either Apple’s domain or Hewlett Packard’s.
This announcement was made yesterday on Google’s Webmaster Central blog which basically says that they are now allowing a single domain to have multiple results, up to 8 in most cases on a single search result page.
Apparently Google feels that for certain searches, a companies website may be diverse enough to give the searcher all the information that they need before showing other, possibly more accurate results.
What this means for you as a searcher is that now you have to spend more time searching; past page 1, just to find the most relevant information to your search. That is if you want to actually find something not on the parent company’s site, which in most cases is what people want in the first place. People know they can go to the company website for anything about that product but go to search engines to find results not from the company website.
No idea if this will last but all we can do is hope that Google knows what they are doing, and if not be smart enough to change it back to the way it ws.
