Anything But Coffee

There seems to be a never ending debate on the internet between one way links,
reciprocal links and three way links and which type of link is better for Search
Engine Optimization and your website. Well here is a simple breakdown about what
type of link each one is and how they can effect your search engine rankings in Google, Yahoo or MSN.

What is a One way Link?

A one way link is a simple link from one website to the other. For example, if
you link to http://blog.ienhance.com and that page doesn’t link back to your
website then it’s a one way link from your site to their site.

What are Reciprocal Links?

A Reciprocal Link is when you link to a website and that website links back to
your website. You are able to send visitors from your website to theirs and
visitors from their website are able to come to your site. This is one of the
more common linking partners on the internet.

What are three-way links?

Unfortunately some search engines and webmasters feel that Reciprocal Links aren’t
worth much when it comes to search engine rankings. In fact some search engines
devalue them completely because they feel it could be considered a linking scam
where friends are just linking to each other, not with any real value.

Because of this 3 way links are being used. For example: Website A links to
website B, website B links to website C, website C links to website A. This way,
everyone gets a link back to them and its not from the same site they linked to
in the first place.

Which links will help you to get higher search engine rankings?

Honestly search engine rankings are not determined by the type of link you use to link out to a site, but more by how many In Bound Links (IBL’s) you have pointing to your site.

It’s very important to remember that the links to your website should be from
related sites and that are on topic with your site. If the site that is linking
to your site sales Viagra and you sale Designer Denim Jeans, then that link to
your site wont hold much value. Never mind whether it is a one way, reciprocal or a three way link.

The fact of the matter is if a link is one way, reciprocal or three way, it
doesn’t matter if the link is on a non-related website. The only thing that will
help raise your search engine rankings are in bound links from high quality
websites that are related to your website.