The Secret Mattress Stores Don’t Want You To Know
As annoying as that commercial is, it’s about to get a little bit more annoying after I let you in on a little dirty secret that retail mattress stores don’t want you to know. Your mattress will never be free.
Yes I can hear you now, you’re sitting there saying “but the commercial has been saying for years they will give you your mattress for free if you find the same mattress cheaper somewhere else.
Well let me tell you, I’ve worked in the mattress industry as well as Internet Marketing and as is too often the case its all in the fine print.
Why Your Mattress Will Never be Free
Although all mattress stores sell the same style of mattress, even from the same manufacturer like Simmons, or Sealy; none of the mattresses that you will find will have the same model name. And that is the fine print, that my friends is where they get you.
You see, all brand name mattress companies like Sealy, Simmons, Serta, Stearns & Foster and so on all offer their mattresses to competing retail mattress stores and discount mattress stores. But to make it fair and for the stores to be able to exist in a competitive market they are all given names specifically for that mattress store chain.
For example the same queen size mattress from Sealy might be sold to three different stores but store one will call it “sleepytime”, the next will call it “dreamtime” and the third would call it “sleepeasy”.
All these mattresses are the same, same spring count, same memory foam thickness, same construction, just the name is different.
But because each name is different, then technically they are not the same mattress. Since they are not the same mattress, then no other mattress store will be able to beat the other stores prices. And that is where they get you.
So what are you supposed to do?
When it comes to finding the best deal on mattresses, don’t listen to the commercials. Visit different stores, including discount mattress stores and test out the beds.
Lay on them for at least 15 min and see which feels most comfortable to you. Then speak with the salesman and ask about the construction of the mattress. What type of spring system is in it and the thickness of the memory foam or latex that is used. Then go to other mattress stores and look for the equivalent and compare prices.
You won’t be able to find the same mattress name but you will be able to find the same mattress and hopefully find the best price around.