Today I get to work and like many other office workers in America, first thing I do is log into my social networking website of choice. In my case it was Facebook. Now keep in mind I am a search engine optimization specialist so social networking is part of my daily routine but that’s besides the point.
So as I’m catching up on all the early morning postings of all my friends, I start to notice how they all seem to be bitching and moaning about the same problem; how none of their Facebook aps are loading up. I guess an hour without their YoVille or Mafia Wars is just too much for them to handle.
And then I started thinking how dependent we have become on our social networks.
We use social networking sites to stay in touch with family and friends. We use them for entertainment. We use them to stay up to date with news and celebrity gossip. We use them to stay ahead of the game for new developments in technology and medicine. We have become so dependent upon social networks that we don’t know what to do when they go down or aren’t available every second of the day that we want them.
And this brings me to my next point. The majority of social networks, including the major 3, Facebook, Twitter and MySpace, are all free to join. All someone needs is a valid email account and within minuets you have your new social profile up and running. Free to start your social networking addiction.
But greedy as society is; not content with all the free services that we are offered on these sites, now we expect fully functional technical support, 100% up time, zero bugs and all without any type of compensation to the people running the sites.
A Social Network is a Business
This stuff isn’t free people! It costs money to build these websites, design these flash movies and code all these cool function’s, features and games you love so much. Huge databases of images and profiles to maintain, immense amount of bandwidth to manage. You can’t expect to have all this and still not have any problems for free.
Facebook announced that they finally turned a profit in the second quarter of 2009, it only took them 5 years. Twitter has yet to show any profit on their own apart from what they make from investors.
Maybe its time people stop taking advantage of these social sites and give a little something back. The only way for a free membership based social networking site can make any money and continue to provide the services we have become accustomed to is through advertising. As this seems as the best way to go, it still has its problems.
Myspace has made all its money from advertising but at the users expense. Slow load up times with massive flash advertisements for movies, continuously bombarding people with ads for online dating sites or diet and fitness programs. Sure its easy to ignore but we should be allowed to turn those adds off if we want. Facebook uses ads to make their money as well and they have had their own problems such as letting developers use profile images of users in their ads for dating sites. But with advertising being the only source of profit, what else is there to do?
Maybe its time to start charging a small monthly fee for these sites. Considering Facebook has 300 million users, I’m sure if they carged $1.00 a month for a premium membership that would allow you special features such as turning off these ads people, well people might just go for that.
Now I’m not saying that a paid membership is the right way to go but we have to face the facts. If our favorite social sites arent able to make any money on their own, then investors wil stop giving them money and then they will be forced to sale the site off, stop fixing bugs or worse just shut it down completly.
Randy Home facebook, Myspace, Social Networking, Social Networks, twitter