
So call me paranoid but I think Google is just going to far with their information gathering.
For those who don’t know, Google announced on their blog last week on December 4th, 2009 they are now offering personalized search results for everyone who uses Google.
What’s so special about personalized search results? Well here’s a little history for those who may not know. Every search you do on Google is documented and tracked. Up until now your information was only stored if you chose not to opt-out of this program by turning off your search history in your Google preferences. Not many people knew of this. Google “claims” they only use your stored information as a metric to be able to return to you more relevant results based off of your search history.
Now, as of their announcement, Google is storing your information whether you want them to or not. You have no option to opt-out of this information tracking system anymore, which I feel is a violation of personal privacy.
How and Why is Google Tracking Me?
How are they doing this you may ask? Well that’s a great question.
Every time you visit Google they install an anonymous cookie on your computer which will track your search history. Every time you you search anything on Google it will now return websites they feel are more relevant to what you are looking for based off of the past 180 days of your search history.
The only way to prevent this from happening is to actually disable cookies being allowed on your computer. This sounds ok but realize that a large portion of websites wont work correctly if you don’t allow cookies to be installed.
Cookies them self are not bad, although some have been flagged as “spyware” by some anti-virus software, it is a fact of life on the internet. But Google still should give you the option to allow them being installed on your system or not, especially since it will 100% affect your experience with using Google.
The idea of personalized search results isn’t really a bad thing. I’m all for getting the right answers to the questions you are asking; it’s more the way they are tracking your information that makes me uneasy.
Google, for the past 10 years, has been documenting search history and internet browsing habits of everyone in the country. When you make a Google account; or an account for any Google owned property such as Gmail, Blogger, Google Health, YouTube etc… you now have to give them your cell phone number for SMS verification and to activate your account. They say this is for fighting spam but it’s possible there are other reasons behind this.
The Google / White House Connection
Think about it for a minute. Since the 9/11 terrorist attacks on the World Trade Center, the U.S. Government has mandated that all cell phones have built in GPS tracking added to them. Most every cell phone in this country now has GPS installed on them and assigned its own unique serial number. As long as people have their cell phones on, the devices continuously send signals to cell phone towers. Cell phone company operators and government agencies have the ability to know exactly where each cell phone user is at all times, as long as their cell phones are on.
There are even rumors that the government has mandated that even if the cell phone is turned off, it still sends out a reserve signal to the GPS system so people can still be tracked. Even further, there are rumors that the cell phone can act as a monitoring device where, through the speakers and mic, the government is able to listen in anytime they want. I really don’t know if that last one is true but if you are worried then its best to physically remove your battery from your phone if you ever want to tell any secrets.
Google Health is another Google product to be concerned with. Google Health, says Google is a place to “store your information securely and privately, but you always control how it’s used. We will never sell your data. You are in control.” This sounds good because people always want access to their personal and confidential medical records but here is one example of how electronic health records could have potentially life threatening results. Also, notice the terminology. They promise not to sell your data but make no mention of sharing your information with any government agency. By actively participating in the voluntary use of Google’s products you agree to their terms and conditions which may or may not state how they choose to use your information for their information gathering and/or sharing.
Now put these three things together. Google is able to associate your cell phone number with your online profiles across multiple websites, your search history, your medical records and even pinpoint where exactly you are at any given minute of the day.
Why does a search engine need to know this information about it’s users?
Well let’s not forget, Google is very friendly with the current White House administration. President Obama actually appointed former Google Public Policy Chief Andrew McLaughlin as the White House Deputy Chief Technology Officer. It’s a fairly safe bet that Mr. McLaughlin still stays in touch with some friends at Google and is a key person to know the inner workings of Googles search history database.
Considering Google dominates the search industry with owning 70% search market share, could Google be gathering information for the government about its citizens as a way for federal agencies to side-step privacy laws?
We probably will never know but like it or not, there seems to be no end in sight for Google’s hunger for information.
Randy Home Google, Personalzied Search